With the development of the global gardening supplies industry gradually absorbed and digested by the advanced experience of foreign gardening supplies the design, development and production and other aspects of Chinese gardening supplies industry has been rapid development. In addition, Chinese culture, advocating for gardening , rapid urbanization , growing year by year urban public green area and increasing standards of living , are effectively promoted the development of Chinese gardening supplies industry. Specific factors as follows :
1 , gardening supplies industry development factors
( 1 ) Gardening cultural infiltration of all aspects of life
Chinese gardening originated in the Shang and Zhou , has been for thousands of years of development history. Such as Suzhou gardens, is not only a status symbol but also a master of Chinese gardening culture. Modern , with the development of modern cities , the urban population increased , people's living space narrowing, but the gardening culture permeates life has not diminished . Such as gardening and architecture combine to produce a vertical green , even though the body so that people can enjoy nature in the metropolis , in a private garden planting flowers , mowing the lawn or placing a simple flower beds, hanging baskets in the balcony was a favorite among residents increasingly become people leisure , one of the entertainment , the main way edifying . Rooted in people's hearts gardening culture as gardening supplies , stable and sustainable development has laid a solid foundation.
( 2 ) the national industrial policy support
Support national industrial policy from the perspective of national industrial development, gardening supplies for R & D, production, sales given strong support, but also put forward higher requirements. As in " Guiding Catalogue of Industrial Structure Adjustment (2007 draft ) " made it clear , in urban infrastructure construction and real estate sectors , encourage urban landscaping and ecological residential construction ; in the field of conservation and comprehensive utilization of resources , encourage the development of energy, development, application and equipment manufacturing water , environmental protection and comprehensive utilization of resources , such as technology, utilization of renewable resources development projects ( such as eco-homes ) , these areas are closely related to gardening supplies industry .
In addition, in 2009 the State Council promulgated the adjustment of industrial structure ten industrial revitalization plan , which " light industry restructuring and revitalization plan" intended to improve the export tax rebate rate of some light industrial products , strengthen technological innovation and transformation , increase financial support, vigorously support SMEs , strengthen industrial policy guidance , the new independent brand 100 or so. Gardening supplies belonging to light , with state support for light industry , gardening supplies industry will benefit .
( 3 ) promote the development of urban green gardening supplies for public consumption
In order to promote the development of the urban landscape industry, improve the urban environment and achieve sustainable urban development , China since 1992 to create a garden city in the country to carry out activities . At the end of 2008, the national urban landscape area of 1,708,900 hectares , an increase of 119.62% over 2000. According to the general requirements of the " Eleventh Five-Year" urban landscaping , urban greening goal is that by 2010, the city center Chinese per capita public green area of six square meters or more. As downstream gardening supplies industry , urban public green in the course of routine maintenance need to purchase a lot of gardening supplies. Accelerating urbanization , the increasing urban public green area gardening supplies will inevitably bring about the development of the industry .
( 4 ) improve incomes and improve living conditions and promote consumer gardening supplies
Since the reform and opening up, the rapid growth of the Chinese People's incomes and living standards continue to improve. In 2008 , urban per capita disposable income reached 15,781 yuan, up 169.57 percent over 1999 ; urban household consumption expenditure per capita over the same period of 1999 also increased to 4,616 yuan in 2008 of 11,243 yuan, improve 143.57% . With the rapid development of the domestic economy, the rise of the middle class and Villa , people have a material basis for the pursuit of spiritual needs and space , which indicates that growth of Chinese gardening consumer groups . Huge gardening enthusiasts to become one of the main drivers of gardening supplies stable consumption.
2 , gardening supplies industry development status
Although the Chinese gardening supplies industry in the past decades has made considerable progress , but still within the gardening supplies industries and enterprises to small and medium enterprises, professional scale level is not high, the mode of operation to OEM -based, independent brand scarce. Status of specific industries as follows :
The large number of ( 1 ) enterprises in the industry
Gardening supplies numerous manufacturers , higher degree of market , are perfectly competitive market . According to statistics, as of September 30, 2009 , the number of Chinese gardening supplies produced in about 3,500 companies , these companies are mainly active in the Yangtze River Delta and Pearl River Delta region , the production of as many as tens of thousands of varieties of gardening supplies .
Less ( 2 ) large-scale professional manufacturer
Gardening supplies within the industry have a certain amount of professional gardening supplies small businesses , most manufacturers are not professional operators gardening supplies, but in other businesses as the main basis of the hardware or plastic products , they sell some of horticultural products ; small Some manufacturers involved as self-employed , providing the market with some simple gardening tools , the nearest sales.
( 3 ) business model based mostly OEM and ODM
Chinese gardening supplies industry is export-oriented industries, products are basically for overseas markets, China is the world's manufacturing center gardening supplies , most companies are providing OEM for foreign well-known enterprises , and less with their own brand and intellectual property rights of gardening supplies manufacturers , the local brands , in the hand tools, irrigation , decorative , machinery both brand awareness representative enterprises in Shanghai "fertile carrot" in the above four categories of a single product line , with a certain well-known brand there are "Cui Yun " , "000 Dekay ," and so on.
( 4 ) high-end sales channels will gradually increase
Currently, Chinese gardening supplies sales format is mainly sold through regional bird markets , large supermarkets and garden centers. Among them, the bird market -based, large supermarkets and garden centers supplement. According to the survey , the bird market sales prices and quality products from the perspective of distinction, basically low-end products. High-end product sales channels mainly for large supermarkets and garden centers . Large supermarkets ( such as : Carrefour , Wal-Mart , Metro, B & Q , etc. ) and professional gardening centers ( example: Yi Ke , etc. ) are mainly located in economically developed regions and cities , and its sales price is relatively high , good quality , mainly for urban high-end users . With people 's increasing demands gardening supplies , flowers and birds in the low-end market will be increasingly difficult to meet customer demand , is expected in the high-end sales channels on the number and geographical coverage will increase.
